ICRP Insurance Company Rating Plan |
How do you rate or compare something you cannot see, feel, touch, smell, hear? Insurance is unlike any other product in the world. To sell it insurers have carefully devised a wide varitey of tactics to get you to buy their invisable products which are only promises for future delivery. To this end insurers use comparatives that sound, look and feel good to trick consumers into believeing what they want you to believe. EXAMPLES One insurers says We are the largest Another says, Like a good neighbor. and another, We are on your side. alnother Your in Good Hands another Like a Rock and another Our Agnts are friendly Some even brag that they pay fast. Can they all be telling the truth? For instance large companie brag abut how much money they have so you can feel secure.
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What they Mean |
Most
insurance companies like to brag about their financial strength.
Others like to brag about who they insure.
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We have a tons and tons of money and we got that way because we are better at selling illusions than we are at paying claims.
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